How to Set Up and Use Google Tag Manager in WordPress (In 4 Steps)

A lot of people know about Google Analytics, but not everyone has heard of Google Tag Manager. These two tools often get confused, because you can integrate them in a variety of useful ways. However, they each need to be set up separately, even if you intend to use them together. By using Google Tag Manager in WordPress, you can use ‘tags’ to manage the JavaScript on your site that sends information to third-party services. For example, you can use Google Tag Manager in WordPress to set up Google Analytics and have it track custom events. The primary benefit of Google Tag Manager is that it’s much simpler than adding code manually. In this article, we’ll talk more about what Google Tag Manager is and how it works. Then we’ll teach you how to set up Google Tag Manager in WordPress and use it to configure Google Analytics. Let’s get to work! An Introduction to Google Tag Manager These days, lots of websites use third-party services such as Google Analytics to collect data. This is because the information collected enables sites to target their services more accurately, and to identify areas that can be improved. However, you’ll usually have to add some code to your site so that information can be passed along to relevant data collection programs. What Google Tag Manager does is provide you with a way to integrate code into your site and manage it using a single tool. Google Tag Manager in WordPress works very well with Google Analytics, and with other in-house products such as Adwords. Plus, it integrates with several external services, including Twitter, Bing Ads, and more. The best part is that, through these integrations, Google Tag Manager helps you fine tune what data you wish to acquire from your site. For example, you can…
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