If you missed Online Marketing 101, a huge chunk of relevant web traffic comes from Google among other search engines. Readers are directed to your website for the information you deliver via your great web content, and not necessarily because of your killer site design.
Great Content + Great Design = Awesomeness
Of course, it is important to wrap your content in a great design since a sharp design that means ease of navigation will go a long way in making your visitors feel at home. But that’s just that. Quality web content is exactly what your readers are after.
Great Web Content is Great for SEO
Even with that, you must learn the fine art of coupling effective website content with impregnable SEO practice. I won’t delve into what goes under the SEO bonnet, for I cover a great deal of that is in How to Write Good SEO Articles. If you’d like some great color to go with it, here is one heck of a detailed infographic.
Do you deeply desire to popularize your website and generate highly rewarding traffic? If that is a resounding yes, read on.
Great Content Builds Brand Identity & Credibility
Top quality web content will help to build brand identity and solidify your credibility. It would be fatal to underestimate the value of great content when you have a couple of web pages to drive your point home, get the client madly in love with your products, and ultimately, close the deal.
Great Web Content Builds Authority
To have clients coming your way instead of you going out to get them, you need to establish yourself as the one and only authority within your target market. This is where great web content truly shines. Content addressing prominent issues facing your audience establishes you as the go-to person within your industry.
What Does This Mean For You?
So, what do you suppose happens:
- When visitors to your website feel they can count on you?
- When your content is so invigorating they can’t stop themselves from buying?
- When Google and the rest fall head over heels in love with your website?
Tell me, what do you suppose will happen?
Away with the questions, for the purposes of illustration, let us compare the internet with deep space. There are no limits whatsoever. There are no limitations to what any given person can let loose. What is the implication of all this freedom? Today, the World Wide Web is bursting at the seams with tons of information that is mostly useless.
With this in mind, you will have an advantage over your competition if you became the ONE providing content that is entertaining, informative and relevant to your target audience. Over time, a consistent flow of high quality and original web content will not only draw potential customers to your website, but also promote a loyal following.
Great Content + Call To Action = Results
Sometimes, all a client needs is a few creative words to prod them through the door. Not so long ago, I saw it written somewhere that people generally love being told what to do. In other words, add Call To Actions (CTAs) to your great web content.
Speaking of People…
…the online buyer of today will back away from pages that blatantly push products into their face. In contrast, they are drawn to well written web content that provides meaningful information. In one line: informative, relevant and high quality web content must become your number one ally.
See you around.